“Ship before you are ready, because you will never be ready”


I love Seth Godin and look forward to his daily blogs. Below, a recent one that totally challenged my work ethic, copied word for word from his blog here.

Show your work

It’s tempting to sit in the corner and then, voila, to amaze us all with your perfect answer.

But of course, that’s not what ever works.

What works is evolving in public, with the team. Showing your work. Thinking out loud. Failing on the way to succeeding, imperfecting on your way to better than good enough.

Do people want to be stuck with the first version of the iPhone, the Ford, the Chanel dress? Do they want to read the first draft of that novel, see the rough cut of that film? Of course not.

Ship before you’re ready, because you will never be ready. Ready implies you know it’s going to work, and you can’t know that. You should ship when you’re prepared, when it’s time to show your work, but not a minute later.

The purpose isn’t to please the critics. The purpose is to make your work better.

Polish with your peers, your true fans, the market. Because when we polish together, we make better work.

I tend to wait until I have the perfect answer, or I have the perfect report/ proposal or I have prepared the perfect meal before I speak up and sometimes what is required is that you give a suggestion or you show that you are engaging with the material.

I will now ship before I am ready because unlike the common saying, I will never be ready!!

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